This is the Professional Salesperson's Guide to

Aimed at the salesperson who:
  • Never had professional sales training
  • Needs reinforcement of what they already know
  • Needs reminders of forgotten techniques
  • Wants to learn new styles and techniques
  • Wants to increase performance
  • Wants a bigger paycheck
Some of the topics:
  • Characteristics of the professional salesperson
  • Understanding the customer's fears, expectations and desires.
  • What IS "selling?"
  • Values and Ethics
  • Getting to know the products and the competition
  • Steps to the sales
  • How to control the process and establish rapport.
  • Sure-fire feature benefit presentations.
  • Working with objections and objectives